At Think Pink Idea Consulting, we focus on three key areas.
Leading Ideations
Through a proprietary brainstorming method, Think Pink Idea Consulting will lead your team through a series of creative adventures. These quick activities will keep the participants on their toes and the ideas flowing. Adding non-company participants through our extensive network of imaginative consumers will enhance the outcome of the session. Complete results are typically available 24 hours after the session.
Example Projects
New product & platform development
Product & service naming
Promotional plans
Case Study
A new product group was in search of a sub-brand name. Think Pink Idea Consulting led a team through an ideation with a variety of activities and exercises to generate creative name choices. In the matter of six hours the team created over 600 high quality ideas. Voting at the end of the day helped the client prioritize the ideas and led to the ultimate name selection.
Moderating Market Research
We have a variety of moderating capabilities including traditional focus groups, in-home ethnographic interviews, shopalongs, store intercepts, and phone interviews. We use similar creative techniques to our ideations while conducting our research in order to keep our respondents engaged and to uncover deeper insights. Our reports include video of actual interviews and quotes from the respondents to bring to life the insights. Typical turnaround for a final report is less than a week after the research is completed.
Example Projects
New product testing
Message testing
Positioning testing
Case Study
A business team working on a new brand needed to learn more about the consumer need and the target audience before developing creative. Think Pink Idea Consulting conducted both traditional focus groups and in-home interviews with mothers and children to understand their motivations. Insights were developed that enabled the creative teams to kick-off their design work.
Facilitating Team Meetings
Think Pink Idea Consulting acts as a process leader to guide your team meeting. After we create your agenda, we will lead your team through energizing activities uniquely designed to meet your objectives. At the end of the day, we assess team energy and motivation so you can determine the critical areas to address. Within a few days, you will have a summarized report of the day.
Example Projects
Team inmersion meetings
Strategic planning meetings
Team building meetings
Case Study
For this project, Think Pink Idea Consulting was tasked with immersing 50 team members in the life of a kid. We created a two-day session packed with plenty of activities from riding on school buses while playing name that tune, to observing kids at the Mall of America, to celebrating a birthday party at Chuck E. Cheese’s. Team members also went into consumers’ homes to gather knowledge on the morning chaos of getting out the door and the session concluded with a team debrief on all that was learned. The biggest finding: it is exhausting to be a kid!
