Deeper Insights.
Engaged Participants.
Fast Results.
We bring your customers’ stories to life through engaging research, whether in person or online. Using creative techniques, video clips, pictures, + quotes, we uncover meaningful insights that help you make smarter, faster decisions.
Qualitative Research Offerings
We offer a wide mix of moderating options, both in person and online. From focus groups and IDIs to in home ethnographies, shopalongs, and digital diaries, we tailor the approach to fit your needs. We love using creative techniques to keep participants engaged and to dig a little deeper for those “aha” insights. Our reports are designed to be engaging too, with video clips and quotes that bring voices to life. Because we are nimble and can move quickly, we can deliver results to meet your tight timelines.
Get to Know
Think Pink
Kara (Rocheleau) Lazarus is the Principal + Founder of Think Pink Idea Consulting. For more than 20 years, she has worked with companies to understand their customers and generate innovative solutions.
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Before launching Think Pink Idea Consulting, Kara built her career in brand marketing, working on iconic consumer products including Yoplait Yogurt, Pillsbury Baked Goods, + Poli-Grip.
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She later expanded into healthcare, spending several years with American Medical Systems, where she led global physician + patient marketing initiatives for urology and gynecology medical devices.
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Kara earned her MBA from the Tuck School of Business at Dartmouth College and holds a BA in Mathematics + Economics from Illinois Wesleyan University.
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Based in Minneapolis, Kara enjoys an active lifestyle with her family. In her free time, she can often be found running, cross-country skiing, or exploring new destinations through travel.
Connect with
Think Pink
Partner with us to uncover insights that inspire action + fuel brand growth.
Let's start the conversation today!
612.730.3368
